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Butterfly picture Defining the Entrepreneur
An entrepreneur is a person who habitually creates and innovates to build something of recognised value around perceived opportunities.
  • ‘The person’ could be an individual or an entrepreneur team

  • There is often a serial or habitual element. Entrepreneurs are rarely ‘one-hit wonders’ who only spot a single opportunity

  • Creativity and innovation underpin the process as ideas are transformed into successful businesses or projects

  • For this to happen the potential winning opportunity has to be spotted and prioritised from amongst the many ideas around

  • Entrepreneurs are successful because they create and deliver value that others recognise as important – they are focused on what matters

  • They are all around us in the world of business, in both small and growing businesses and long established corporations – but that’s not only where they are!

Entrepreneurs are found in all walks of life.

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